What Is SEO and How Can It Help Your Business
SEO or Search Engine Optimisation is a way of gaining higher rankings within search engines or SERP'S as seo's call them. SERP'S are search engine results pages as you can expect there is a lot of competition for these pages and a lot of people want to be at the top for their chosen niche.
I am sure you are asking what can SEO do for me? Well the short answer is yes! The first result in Google is where most people will click, then the second and so on. If you can rank your website in those magical first three results you will recieve a higher percentage of clicks.
DO NOT think that using SEO guarantees this though as with everything online it is ever evolving and always changing.
Why use seo...
There is one sure fire reason to use SEO and that is to get more customers and increase brand awareness. If you can corner the market for your niche then you your investment in SEO will pay dividends.
What can you expect to pay...
A good SEO can earn you far more than they are paid but for a good one you can expect to pay a hefty price. Some SEO's and marketers like to make out they can get you up the rankings in no time but that is simply not the case, SEO takes time and is a monthly investment that should be taken into account and included in your monthly marketing budget.
Strategy is the key to SEO and planning. Just for reviews, planning and code changes you would expect to pay around £300 - £800 thats even before the SEO artist has done his or her magic.
Then you get into monthly fee's and how you are marketing. If this includes social media you could run into the thousands a month as again this takes time and a lot of planning.
On average companies spend around 20 - 58 percent of a marketing budget on SEO and we would have to nudge you towards the top end as it will always pay back more than you spend.
An average monthly spend on SEO for an SME is £300 - £600 this really only covers blog posts, reviews and changes as needs be towards the site.
If you are looking for an SEO artist, then don't chose a con man. Most SEO companies can't back up claims or simply do not have the knowledge to guide you to the top of SERP's so always do research into a company beforehand.
We offer bespoke SEO solutions and training if you would like to know more please get in touch.